first promised to bring HD to Spain, the nation's first high-definition channel has gone live. Canal+ HD -- which is part of Sogecable's digital pay-TV package Digital+ -- has launched on ASTRA and promises to deliver "premium movies, series and sports events such as the 2008 European Soccer Championship whose 31 matches will be broadcast all in HD." To promote (and likely celebrate) the occasion, SES ASTRA and Sogecable have entered into a partnership to trumpet its new offer, which will include "joint commercial and marketing activities for retailers, customers and the TV viewers." Counting the addition of Canal+ HD, ASTRA now broadcasts some 29 HD channels across Europe, and of course, it couldn't close out a press release without boldly proclaiming that it "expects to transmit 100 HD channels" by the end of 2010. Trying to keep up with the Joneses, we presume?