NCsoft releases sales numbers for 2007
NCsoft's corporate monkeys released their sales numbers yesterday, showing off a solid net profit of $48.4 million, an increase of over 18% last year. Something has to be said for NCsoft's execs like new President Chris Chung, as the company was able to post a strong increase in profit, even as global sales dipped 3% since last year to $355.1 million. Sales for the crucial fourth quarter were up however, jumping 11% to $95.9 million on strong sales from the Lineage series and the launch of Tabula Rasa in November.
Korea continued to be NCsoft's dominant market, accounting for 59% of global sales, as compared to the 17% attributed to North America. This, of course, would account for the fact the relative success of the various franchises. Lineage and Lineage II, which are still wildly popular in Korea, ran sales of $34.2 million and $36.4 million, despite their age. Tabula Rasa, a title ostensibly aimed at the North American market with it's sci-fi and shooter fascinations, saw relatively meager sales of $5.4 million since it launched in November. This is further proof that the Asian market is simply too big to ignore. Companies looking to break Blizzard's grasp on the market may do well to look abroad.
