Sync that extend beyond the standard voice-activation scheme they've got going right now. The company wants to deliver a wider range of network connectivity for in-car use, and they're debating the possibility of moving away from subscription-based services to an ad-funded scenario. What exactly does that mean? We'll let Martin Thall, general manager of Microsoft's Automotive Business Unit explain: "We know where you are and we know where you're headed," he says, seemingly unaware of the Orwellian implications. "We could target that advertising directly to your car." You getting that? Targeted ads. In your car. While you're driving. Apparently, execs don't think you'll mind being bombarded inside your vehicle because you're, "used to advertising in the car. We hear ads on the radio and see billboards on the road." Of course, this is speculation on future technologies, so nothing is set in stone -- hopefully someone comes to their senses before our hovercar interiors glitter with holographic spam.