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Consumer demand for HD content on the rise in Middle East

Darren Murph

It's no surprise to hear of consumer demand swaying decisions in America in regard to HD content, but it seems as if the cries for more high-def are making their way east. According to the Dubai World Trade Centre, "discerning consumers in the region are driving broadcasters to expedite their shift towards high definition transmission and upgrade their existing facilities at a faster pace." The 2007 industry report by the Satellite Industry Association also "indicated a huge upswing in consumer demand for more high definition (HD) content." As it stands, broadcasters in the Middle East are just starting to employ HD technology, but given the rate at which areas such as Dubai adopt newfangled technology, we wouldn't be surprised to see guests at the Burj Al Arab enjoying a hundred or so HD options in the not-too-distant future.

[Image courtesy of Volja]

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