This week's round up of WoW-related posts on our sister site Massively covers many different angles of the MMO universe dominated by World of Warcraft. You can click on the links below or subscribe to a special WoW-only Massively feed.
As the Worlds Turn: Get your fix
With so many games out there, presenting different worlds, different rules, different ways to play, what is it that grabs hold of players and, for some, doesn't let go?
Does WoW really need to be 'beaten'?
When will the constant cries of 'Will this be the WoW-killer?' be stifled once and for all? Let's instead concentrate on the far more interesting question: 'Why does there need to be a WoW-killer?'
Pong creator Nolan Bushnell to enter MMO space
The man many call 'the Father of Videogames' -- as he is responsible for founding Atari and creating Pong -- Nolan Bushnell was recently interviewed by GameSpot at this year's GDC.
Behind the Curtain: Should raiders get special treatment?
Loot should always be a secondary concern in MMOs. I've been seeing more and more, the idea that developers should put the concerns of those players whose sole or primary concern is the acquisition of loot above the concerns of other players.
Clan Gear: guild clothing for the masses
Adam and Freya Chapman have run Threadsafe, a direct-to-garment printing business, for the last two years. Now, in conjunction with Adam's brother Keith, they're opening Clan Gear, a direct-to-garment printing outlet for gamers, where the focus on the printing is your artwork, your character, and your designs.
Investment of $1 billion+ wouldn't dethrone WoW, exec says
According to a report, Activision CEO Bobby Kotick stated in an investor meeting that his company had done extensive research on the MMO category, and came to the conclusion that even a game bolstered by an initial investment of $500 million to $1 billion would still probably have a hell of a time competing in the same space as the Blizzard juggernaut.