U740 textmeister a swift kick in the pants. How? By hooking it up with a slick, marketing department-approved name, of course. The U740 will heretofore be known simply as the "Alias," which we don't really think has anything to do with the phone's physical characteristics, but maybe we're just totally missing something here. The specs obviously haven't changed, but at the very least, we think we can probably expect the phone to be on the market for a while yet seeing how they've invested this little smidge of effort into its revival. 80 bucks will land you a shiny new Alias on contract, if you're so inclined.