Next up for gaming: the MacBook

Peter Cohen's got a good commentary up at Macworld about Apple's should-be next target for gaming, the Macbook. Finally, as of the iPhone SDK announcement, we've seen some serious movement on the gaming front from Apple -- they brought EA in and commissioned their own programmers to punch out some game software to show off the iPhone SDK implementation (and as I've said before, including on the talkcast a few weeks ago, we're only seeing the beginning of what's possible with gaming on the iPhone). So maybe they're finally seeing the light on gaming.

But as is, the Macbook isn't winning any awards as a gaming machine. As Cohen says, yes, the integrated graphics card puts the consumer Mac laptop hopelessly behind the times, but the problem isn't just upgrading the hardware -- the software itself needs to be optimized and redesigned. Apple has always been at the forefront of development, and Leopard especially, with Core Image functionality, looks great in the OS and in applications.

But when even mainstream sports titles, the kind that are on all platforms from day one, can't even play on your hardware, it's time to go back to square one. As Cohen says, we're not asking for much -- but games are a core part of the personal computing experience, and Apple shouldn't sideline that demographic any more than the others they serve.