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Microsoft hires former Nintendo exec to expand Euro footprint

Jason Dobson

Microsoft has opened its doors and brought on former I-Play and Nintendo Europe executive David Gosen to fill the role of Strategic Marketing VP for Microsoft's game business in EMEA (Europe, Middle East and Africa) territories. In his new role, Gosen will focus on expanding the European Market for the Xbox 360.

Prior to putting on his Microsoft hat, Gosen spent more than five years as managing director of Nintendo's European arm, and most recently served as the CEO of mobile game developer and publisher I-Play. He will now report directly to Microsoft's European Interactive VP Chris Lewis, who sees the appointment as all part of Microsoft's new "laser-sharp focus" and its grand scheme to "widen the market for Xbox as a mass-market proposition," no doubt part of that whole 'Europe is key' party line the company toed late last year.

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