See if you can follow our reasoning on this one. Avatar Reality, the creators of the Blue Mars project, which is aimed at delivering a next-gen graphical Second Life-like MMO, are outsourcing the actual content of the game, while they work on the engine. Given the screenshots, and what we've been told by the studio, there will likely be many replicas of real-life objects -- golf equipment, for example, for the golf game that's said to be in development.
However, one of Blue Mars' third-party developers, Virtual Space Entertainment, sports a company logo that's eerily similar to that of mountain bike-makers Specialized. Is VSE so into their role as replicators of real things that the mandate has seeped into every aspect of the company? Someone's in trouble here, and it's not Specialized.