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Nielsen VideoScan High-Def market share for week ending March 16th, 2008

Ben Drawbaugh

Our friends over at Home Media Magazine are serious about their holidays, and thus this week's Nielsen VideoScan numbers are a few days late. For the fifth week in a row though, the so called dead format has been able to hold off Blu enough to keep at least 20 percent of the market share, but what is different is that with the last of the big HD exclusives already said and done, Red doesn't have a title in the top five for the first time in a month. So while we'll have to wait and see how long the final two exclusives can hold a spot in the top ten, we can really see how much of an impact the Bee Movie could've had on the charts by looking at the DVD sales. At the same time as No Country for Old Men easily outsold any other title available in HD by 2:1, it was outsold by the Bee Movie on DVD by almost 12 percent. The other missing title this week is Disney's dog movie, which took the number four spot on the DVD charts, and is apparently too valuable for a Blu-ray release. What's really different about this week, is that for the first time -- that we can remember -- all seven top spots are new releases. We definitely don't expect to see that again, as I Am Legend is sure to top all the charts next week, we're not sure how well Enchanted will do, but we'd bet it'll do better than Atonement.

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