Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.
Long before Nintendo began its international Touch! Generations campaign to beckon casual gamers with promises of trained brains and improved vision, the company was putting its marketing money behind the original Game Boy to expand its audience to adults.
The resulting commercials were cringe-inducing productions, so much so, it's hard to believe they captured anyone's interest at all. Of course, with Tetris leading the push, the handheld sold like hot cakes anyway, nullifying the ineffectiveness of the ads. But that doesn't mean we still can't dig them up and have a laugh at their expense!