Double Fusion just announced that they will be providing contextual advertising within the City of Heroes universe. The above photos are only samples, as no deals have been struck with individual advertisers yet.
Before your "DOOM Meter" shoots immediately into the red... take a deep breath and relax. First, the sky is not falling. Second, any advertising will be - say it with us now - optional. So really, there is no reason for anyone to go ballistic over this. However, this is the gaming industry. As such NCsoft anticipated an intense reaction. Brian Clayton, General Manager for the NorCal NCsoft studio, simultaneously released a very detailed and reassuring statement to the community regarding this very touchy subject.
This is not an off the cuff decision. In fact, it's something NCsoft has considered since the initial release of City of Heroes way back in 2004.