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Nielsen VideoScan High-Def market share for week ending March 30th, 2008

Ben Drawbaugh

Here we are two weeks into the new Nielsen VideoScan charts courtesy of Home Media Magazine, and Blu-ray has managed to increase its share from 6 to 8 percent. This was mostly due to the super hot I Am Legend that has for the second week in a row dominated both the High-Def Sellers list and the DVD charts. The big missing title for Blu-ray this week was The Mist from the once Red exclusive studio Weinstein. So while Weinstein has been quiet about its HD plans, this new release takes the number two spot on the DVD charts. This is one of the eight titles that made the DVD top 20 list, but isn't available in HD. Meanwhile, half the titles that made the HD list are older titles, so no doubt promotional sales are making the difference here. HD DVD didn't make the list at all, but did manage to regain some market share overall -- but not much. We'd be very surprised to see that become a trend as the format is officially out of exclusive new releases. At the same time, we'd be surprised if Blu-ray was able to keep its 8 percent share next week considering the lineup, but sometimes catalog titles sell so well, Blu may prove us wrong.

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