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Friday Video: Target audience


Ever wonder who those aquarium games are made for? It may seem unlikely to you that anyone would want a game about staring at fake fish. But the commercial (and pretty much all the other advertising) for GungHo's Sakana to Asobou! Aquazone DS (Play with Fish! Aquazone DS) lets us know exactly who these games are for: cats.

"Healing human (stress? something like that) is a cat's job," the ad's star thinks. "But I want to be healed too." Cue a contented curl into a DS Lite running Aquazone. And cue our hearts totally melting. We went for the Aquazone cat wallpapers right away, and we're considering ordering a copy of the game for our own feline family members. Click on the mellow cat above to access the video!

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