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American Apparel straps RFID tags onto individual garments

Darren Murph

RFID clothing is far from revolutionary, but American Apparel is about to get everyone's attention by placing tags on a smorgasbord of garments. The firm is setting out to implement RFID at the item-level, meaning that tags will eventually hit each article of clothing it produces. For starters, the advanced inventory system will be rolled out across each of its 17 metro New York locations, while plans are already in place to deploy the solution to another 120 North American outlets. The idea is to track individual pieces as they're "tagged at the company's manufacturing facility in Los Angeles, received in its retail stores, stored in the stock rooms at the stores, and then placed onto the sales floor and ultimately sold at the point-of-sale." Of course, we wouldn't expect the tags to follow you home or anything -- too bad we can't say the same for the company's skeezy CEO, Dov Charney.

[Image courtesy of The New York Times]

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