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Warner to release a Blu-ray title before it's available on DVD

Ben Drawbaugh

Warner leads the home media market, and like any leader it is always looking for the next big movie to improve it's sales. It makes sense to us that a good way to promote Blu-ray -- and thus the future of the home media market -- is to make new releases available in HD before their SD counterparts, but we wonder what the rest of the SD world will think of this. It is hard to say if Warner's decision to release the Jack Black movie Be Kind Rewind on Blu-ray on June 10th -- a full week before it's available on DVD -- is one of these tests, but we certainly can't wait to see the results.

**UPDATE** New Line has clarified and the DVD will be released the same day.

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