Latest in Ads

Image credit:

LG pushes Scarlet LCD HDTVs with completely unrelated commercial

Darren Murph
04.29.08
Share
Tweet
Share

Sponsored Links


Some of you keen readers pieced all this together already, but that commercial you've been seeing about an "all new television series" dubbed Scarlet isn't a new show at all; rather, it's a risky move by LG to push its Scarlet LCD HDTVs. The sets themselves have been out and about already, and while the specifications aren't anything to sneeze at, the displays aren't nearly as seductive as the 30 second spot. The idea was crafted and put into motion by LG global brand marketing VP Kwan-Sup Lee and a team of advertising / marketing agencies, and while it refused to disclose exactly how much it has spent on the endeavor, it did affirm that it was "millions more than a typical product launch in the US." Sure, we can appreciate the envelope pushing, but now that we're all psyched about the show, it's a bit of a letdown to know we'll never actually be able to tune in. Check out the ad in its entirety after the jump.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

BMW's teases its iNext prototype EV during a hot-weather test

BMW's teases its iNext prototype EV during a hot-weather test

View
Senate approves $1 billion budget to help rural carriers replace Huawei gear

Senate approves $1 billion budget to help rural carriers replace Huawei gear

View
Citroën's new EV is a tiny two-seater that only costs $22 a month

Citroën's new EV is a tiny two-seater that only costs $22 a month

View
Clearview AI leak names businesses using its facial recognition database

Clearview AI leak names businesses using its facial recognition database

View
Apple's keyboard cover for the next iPad Pro could add a trackpad

Apple's keyboard cover for the next iPad Pro could add a trackpad

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr