Warner Brothers Interactive Entertainment continues to show how serious it is about all that "interactive entertainment" nonsense with its appointment of Martin Tremblay as President. Before your fingers stretch out towards the keyboard to type "WHO?!!11" into the comments, know that the man used to be President of Worldwide Studios at Vivendi Games during the release of several games, including Scarface: The World is Yours, F.E.A.R (console version), World in Conflict, and some titles in the Crash Bandicoot and Spyro franchises.
Tremblay has also acted as President and Chief Operating Officer at Ubisoft Montreal. During his tenure, he oversaw the developer's employee expansion plans, as well popular franchises like Tom Clancy's Splinter Cell, Tom Clancy's Rainbow Six and Not Tom Clancy's Prince of Persia.
Tremblay's new job will see him steering "the long-term direction of the studio's worldwide interactive entertainment strategy," overseeing publishing, marketing, sales, distribution, licensing and business development of WBIE's products, and taking advantage of that £60 million investment in SCi Entertainment.