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Activision Blizzard bows out of E3 [updated]

Kyle Horner

Do you hear that? That's the sound of a thousand journalists' voices screaming out before suddenly being silenced. Activision Blizzard has announced that it will not be attending E3 2008, but that's not the reason for all the sudden, ethereal screaming. The cries of pain originate from the second part of the announcement: Blizzard Activision will be holding their own press event on the first day of E3. Time to make your choice, gaming journalists.

Update: It turns out that Blizzard's non-participation is part of something bigger: Activision and Vivendi have completely pulled out of the ESA.

Update 2:
We've contacted by a representative of Blizzard entertainment requesting some corrections. He pointed out that the merger hasn't yet gone through yet, and that they actually have no intention of attending the event at this time.

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