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Apple re-affirms commitment to video apps


Last February, Apple's Senior Manager of PR Anuj Nayar announced that the company would not have a booth at April's National Association of Broadcasters (NAB) Show. Customers hoping to receive information on the already delayed Final Cut Server were disappointed to say the least.

When Final Cut Server was finally released in April of 2008, it was nearly a year late. Many began to question Apple's commitment to the pro-level video applications.

To extinguish concerns that Apple was "giving up" on pro video apps, their director of marketing for professional video applications Richard Townhill told TVBEurope, "I can categorically state, on the record, that is not the case." As for the delay, Richard said "... we wanted it to work without an IT department to support it."

Good news for Mac-wielding producers.

[Via Your Mac Life]

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