EA Sports' new "Freestyle" brand will feature more casual sports games than the Madden-type stuff found under the main EA Sports brand -- think EA Sports BIG, but in 2008. The first game to come out under the brand will be FaceBreaker, the cartoony boxing game.
EA Sports president Peter Moore has already revealed a second Freestyle game, though an official announcement has yet to be made. The new exercise game will support Nintendo's Balance Board peripheral in much the same way that Wii Fit does.
To differentiate between Wii Fit and the new project, Moore describes a "Western," cardiovascular style of exercise, as opposed to the tai-chi-like anaerobic "holistic fitness" in Wii Fit. Which sounds like a great idea.