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Dell dropping XPS, focusing on Alienware -- Dell says no

Ryan Block, @ryan

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We've got some news that'll make a PC gamer or two weep: the Wall St. Journal is reporting that as of next month Dell will be dropping four models of XPS performance PCs to focus solely on pushing Alienware. Certainly no surprise though, we've been waiting for this move since they picked the company up back in 2006. Of course, there will be certain challenges, namely how Dell will keep its Alienware brand separate (read: pristine) -- as its done since the acquisition -- yet be able to offer performance PCs on its site alongside the rest of its machines. It's also unclear what will happen to is XPS line of laptops, since those are big sellers as well, but we'll all have to wait patiently for the bomb to drop before knowing for sure what Dell's cutting and what they're not. [Warning: subscription required]

Update: Not true says Dell -- XPS systems and gaming rigs will live on.

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