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Nielsen VideoScan High-Def market share for week ending May 11th, 2008

Ben Drawbaugh

DVD gains lost ground this week, but Blu-ray continues downward thanks to another weak list of releases on this week's Nielsen VideoScan chart courtesy of Home Media Magazine; but the 7.3 percent reduction isn't enough to make Blu-ray lose its 5% of the top 20 market. Speaking of the top 20, there are 9 DVDs on the top 20 that didn't make their way to Blu, and HMM added a new chart to help us compare individual title sales. The new chart shows Blu-ray's share per title and the top one on the list is a Blu-ray exclusive (Over America), and interestingly the rest of the list is filled with catalogue titles, with the highest new release, I Am Legend, at 16.8 percent. This chart will become more interesting in a few weeks when Blu-ray finally gets a hot new release after almost a month of drought. Speaking of looking forward, next week is much of the same, as it was an unofficial catalogue week for Blu. So no doubt things are going to get worse before they get better. Either way, we can't wait to see how the new chart breaks down Blu-ray's share on a hot new release like National Treasure.

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