Gears of War designer didn't give himself brain damage in a freak hair dye accident or anything. (Although we're still haranguing him about his use of plutonium-based styling gels. It's not worth it, man!) No, Cliff Bleszinski just doesn't want to be called CliffyB anymore, telling MTV that it's "time to grow up a bit."
Sadly, in learning today how to spell Cliff's last name, we had to forget the spelling of another game designer's surname. We mention this only so you know who to blame when we start talking about BioShock designer KennyL.