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World of Warcraft builds an e-sports empire

Andrew Russo

World of Warcraft, with around ten million customers, is one of the most popular MMOs out there. So what does this mean for a game seeking to expand on unrivaled success? Many of those ten million players enjoy a good show on the floors of the arena. With many players donning gladiator armor and doing battle, why not promote the events and make a sport of it? In an e-sports interview with Gotfrag, Blizzard talks about success and offers up their strategy for keeping their games fresh in our minds.

According to Blizzard, the arena is what started it all for World of Warcraft e-sports. Players became involved and eagerly pursued fame and glory on the sandy floors and battlefields throughout Azeroth and Outland. Many new changes and concepts, some based on player feedback, are being placed on the desk of developers and programmers for the Wrath of the Lich King expansion. So expect to see some new fights and new ways of mopping the floor with our opponents. To bring the action to more gamers, Blizzard is experimenting with some new broadcasting technology. We might eventually be able to see ourselves, standing gloriously over our fallen foes, on millions of computer screens across the world. That makes winning (US)$75,000 from WoW arena combat so much more glorious.

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