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Apple: We are attending fewer trade shows each year

Cory Bohon

Macworld is reporting that Apple will not attend the Apple Expo in France this year. This year's expo is scheduled to take place on September 17 - 20. An Apple spokesperson was quoted by Macworld saying, "Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers."

Macworld notes that this was the same excuse given by Apple when they decided not to attend the NAB (National Association of Broadcasters) tradeshow. Apple has, however, started using their Cupertino campus to host several special announcements including last year's iMac announcement and the recent iPhone SDK announcement.

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