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Robbie Bach: broken Xbox 360s did not affect brand preference

Ross Miller

Fun fact: the Xbox 360 hardware issues did not affect customers' overall view of the console. Robbie Bach, head of Microsoft's Entertainment & Devices Group, told a group of reporters, "The amazing part of that whole situation is that when we look at brand preference, customer satisfaction, willingness to recommend, none of that data has moved through that whole process" (via VentureBeat).

In case you think you misread that, Bach continues. "It speaks to the fact that they love their games and Xbox Live. Does it frustrate them? Yes. On the other hand, they know we're taking care of them," he said. Bach, who was not part of yesterday's executive reshuffle, covered quite a few topics (and managed to dodge most of them): the next Xbox console, Japan failures, a hinted Wii remote, "Wii 360" and the loss of Bizarre Creations.

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