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Guitar Hero Aerosmith sponsors NASCAR ... car

Justin McElroy

Our favorite part of professional stock car racing (and there are so many to choose from) is how through the magic of branding, cars become meeting places for totally rad, totally American iconography that really has no business being meshed.

Take, for example, the above car, sponsored by Activision's Guitar Hero Aerosmith and ... Target. Finally, America's love for Steven Tyler's seething, Ben-Gay-slathered pseudo-sexuality can be melded with its love of value and flown on one giant fossil fuel-burning flag. God bless you marketing drones, you're the whole reason we're still getting out of bed.

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