No, really... more rumors of Panasonic shifting R&D yen into OLED televisions? Oh you betcha, albeit this time with the specifics of a 37-inch OLED targeted for a retail launch in the next three years. Japanese newspaper, Sankei Shimbu, is reporting that the OLED panels will be produced on a parallel assembly line at Panasonic's new IPS Alpha factory. Without offering any specifics, Panny did have the decency to confirm that it's working on OLED technology -- something we already knew about. With consumers and editors alike awestruck by OLED display technology and Sony and Samsung already official committed to delivering medium to large panels in 2009/2010, only the chatter of Panasonic not pursuing OLED as a future panel technology would surprise us.