Blizzard fans all over the internet have worked themselves up into a frenzy over a vague splash screen at the company's website -- a melting wall of ice adorned with rune or sigil-like markings. Everyone's speculating. Is it Diablo 3? Maybe it's just a promo for Wrath of the Lich King. After all, the ice motif seems to fit, right?
Maybe not. During a Q&A session at GDC Paris 08, Blizzard VP Rob Pardo was asked to comment on "the new game." He replied saying, "So you want me to announce the game before the announcement?" That was a classic press conference or Q&A blunder; you're not supposed to accept the premise of an unwanted or hostile question!