When I read through the forums, I see numerous threads lamenting over the lack of world PvP. The Burning Crusade added a handful of PvP objectives that often go unnoticed and the towers in the Eastern Plaguelands seem pretty lonely since everyone moved on to Outland. Since the beginning of the Midsummer Fire Festival I've seen at least a temporary resurgence in actual PvP. Of course the ganking is still going on, but I've seen many more fair fights.
The way it works is you try to keep your own fires burning while putting the flames of your opponents out. I've seen numerous mini raids on major cities and massive skirmishes near the small-town fires. Like many players, I've got to give props to Blizzard for adding this mechanic to the festival. The buffs are pretty awesome too.
I've enjoyed this celebration more than any WoW holiday in the past. Have you been joining in the desecrating fun?
Remember to check out the "It Came From the Blog" event this Sunday, June 29 at 7Pm Eastern.