relaunched to reveal EA will attend the show for a second year. Ticket prices are a little easier to swallow than last year, with an early bird special to the three-day event costing $45 for ages 14+ and $25 for kids 6-13 with registration by July 15. After that, tickets for all three days of the show will be $60 for adults who pre-register and $75 for general admission. (Pricing graphic can be found after the break.)
This year's show is already looking to be a bit different than last year, with Microsoft already committing to the event. We'll be sure to update if more major publishers acknowledge they'll attend the show being held Oct. 3-5 at the Los Angeles Convention Center.