Some of the best rewards in WoW can only be achieved if you have the appropriate level of reputation with a specific faction. Whether you're a brand new WoW player or a freshly-minted level 70 dipping your first toe into the endgame, you need to educate yourself about reputation (or "rep" as it's usually called). Fortunately, here at WoW Insider, we have a lot of tools that can help you find your way through the rep maze to the piece of loot you desire.
For new players
WoW Rookie: Introduction to Reputation
New players should start with this article to learn what all the terminology means and how rep affects your gameplay.
WoW Rookie: Azeroth Reputations
This article is the next step in understanding rep and how it works for the world of Azeroth. Since you should start worrying about rep long before you hit level 40, this article shows you how to start preparing for getting your first mount -- especially if the one you hunger for is not your toon's racial mount.
Breakfast Topic: Reputation grinding
Here you can see what your fellow players have to say about what it's like to grind rep after level 60.
For new level 70s
Ask WoW Insider: Do you optimize your rep grinds?
Advice from us and other readers on how to streamline your rep grinds in Outland.
Faction frustrations eased in Wrath
A preview of how rep may change in the Wrath of the Lich King expansion.
Here are a couple of rep calculators we've reviewed.
WoW Rookie: Pre-Burning Crusade engame reputations
This is a good primer on how rep worked prior to the release of The Burning Crusade expansion. Rep grinding in Azeroth after level 60 is not overly relevant now, but you may still be curious as to how it worked.