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Sky HD gets new name and price

Steven Kim

A note to those on the product naming committee -- when adding HD capability to an existing product, simply add "HD" to the old name. Consider it a lesson learned by Sky, which will rebranded its well-regarded HD service as "Sky+ HD" starting July 1. That little "+" symbol will hopefully alleviate confusion amongst shoppers who thought that "Sky HD" did not have the DVR capabilities of the "Sky+" service. As if to make up for the confusion, Sky is cutting £100 ($200) off the price of the set-top box, bringing it to £149 ($295). Both of these are good moves, we think -- anything that can cut down on consumer confusion and spread HD is welcome in our book.

[Via TooCheap]

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