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Shanghai Media Group to launch 2 HD channels by 2010

Darren Murph

China is already seeing a phenomenal boost in high-def love thanks to its deep, intimate connection with the 2008 Olympic Games, but it seems the fanfare isn't planning to stop after the spectacle comes and goes. Reportedly, Shanghai Media Group -- the second largest media group in China -- is gearing up to launch a couple of free-to-air HD channels in time for the 2010 Shanghai World Expo, but sadly, that's all the details that have surfaced thus far. On a grander scale, we're thrilled to see the high-definition seeds being planted in China; with a population like it has, a spark is probably all it needs to catch on.

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