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Warner set to lower Blu-ray Disc prices for the holidays

Darren Murph

Not that it's really any surprise, but one particular studio is taking a stand and looking to lower Blu-ray Disc prices. In an effort that's far too late (but quite welcome) by our estimations, Warner Home Video will reportedly be launching an initiative in Q4 2008 that will "essentially enable retailers to order participating catalog titles for around $11." For the consumer, this means you can look forward to seeing older titles like The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish with price tags much lower than the traditional $20 to $25. Newer releases won't be promoted quite as heavily, but prices on those are still expected to be lower than what we've been seeing. Now, if all the other firms would follow suit (and BD player manufacturers would get those sub-$200 decks on shelves), we'd be all set.

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