Starting your own WoW blog is a lot of fun. We gave you the mini-guide to starting your own WoW blog, and then went into more detail on finding a blog host and determining your goals. In today's step, we'll help you work on what your slant is. A slant is your unique (or peculiar) way of looking at the topic you chose in Step 2.
Scout the competition
You need to know what's already being done out in the blogosphere in order to find out where the gaps are. For example, coming out of Step 2 you've decided that because you are a huge fan of the Hunter class you'd like to blog about all things hunting. You probably already subscribe or read some Hunter blogs already, but if you don't, a simple Google search of "WoW hunter blogs" will turn up over 400,000 pages. That's a lot of Hunter talk! But don't panic. Remember that the first search results page or three will list the most popular blogs on that topic and those are the main ones you need to look at. Subscribe to them and read them daily. In fact, putting your own spin or argument on a topic that another blogger discussed while linking back to that blog is a good way to pique the interest of the bloggers themselves. (We'll talk more about backlinking and blogrolling in Step 5.) So with all these blogs, how do you enter the fray?