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Research finds that salespeople recommend LCD TVs more than plasmas

Darren Murph

For some strange reason, we can't say we're surprised by the latest J.D. Power and Associates report. Maybe it's how LCD HDTVs seem to be highlighted in most retail locations, or maybe it's just because the negative burn-in stigma attached to earlier PDPs has yet to wear off. Whatever the case, said research firm has just produced an article claiming that "retail electronics salespersons are recommending LCD TVs instead of plasma TVs at a rate of more than three to one." The research focused on shoppers looking for sets 40-inches and up over the past six months, though it didn't specifically mention where it went undercover to source such data. Really though, it's not shocking to hear that B&M salespeople aren't totally adept at explaining pros and cons -- after all, we'd recommend doing your own independent research and ordering online -- but hopefully this will beat the message home to those who've been blindly believing anything they hear when shopping for a new set.

[Image courtesy of Exceptional Innovation]

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