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Forbes tells the inside story of how the format war was won

Ben Drawbaugh

In a recent Forbes article about the big turn around at Sony, we found the moves it took to ensure Blu-ray would win, to be the most interesting. According to the article, the Paramount move (understandably) had the BDA scrambling, which was evidently enough of a stressor to motivate all the divisions of Sony to work together towards a common goal. Among other things, the gaming division dropped the price of the PS3 and the movie studio had to give away Blu-ray movies with the PS3. Overall there's nothing new in the article if you've been following it all along, but aside from a few obvious mistakes -- Blue-ray and HD-DVD Forbes, really? -- it is interesting to get an inside perspective to the series of events that will always hold a special place in our gadget lives.

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