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Nielsen VideoScan High-Def market share for week ending July 27th, 2008

Ben Drawbaugh

Unexpectedly, 21 was able to move the needle upwards this week for both DVD and Blu-ray on the Nielsen VideoScan charts courtesy of Home Media Magazine. While 21 helped both formats, it helped DVD more, as the Blu-ray edition only managed to take 7.71 percent away from DVD. It still didn't have any problems taking the number one spot on both charts though, but while the DVD version outsold Step Up 2: The Streets by almost four to one, the Blu-ray version couldn't even mange two to one over the much older Batman Begins. This helps explain how Blu-ray managed nine percent this week, as that one title alone managed 26 percent of the title's share. The bigger shocker -- to at least Universal -- has to be how poorly the Mummy franchise did on both formats. Unlike other Summer theater blockbusters that helped propel the previous movies from the franchise up the home media charts, none of the Mummy movies made the DVD top 20 and even their debut on Blu-ray didn't compare to other franchise catalog titles like Batman. Next week should be something to see though, as Blu-ray released 24 new titles that week, including a few titles we expect to hit home with the Blu-ray demographic like Stargate: Continuum and Doomsday.

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