Square Enix establishes casual gaming brand in Japan

While it may seem bizarre to think that Square Enix, developer of some of the deepest narratives to ever grace our video game libraries, would decide to travel the road less Peggled, the RPG juggernaut recently launched a new casual gaming brand named "Pure Dreams" in Japan. This joins their "DS Style" line of casual games, which offers players traveling tips as well as advice on choosing wine at a restaurant. We usually just ask the waiter, but they really love their DS Lites in Japan.

The first two blockbusters sliding down the Pure Dreams chute are both based off of popular licenses in Japan -- Snoopy DS: Let's Go Meet Snoopy and His Friends! lets the player create their own member of the Peanuts gallery and play minigames with their hydrocephalitic neighbors, and Pingu's Wonderful Carnival is also a minigame collection, based off of the popular Swiss stop-motion series. We absolutely cannot wait to see Peppermint Patty's limit break.