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Sega Sammy's stock rises on news of $100m net loss for Q109

Ross Miller

Japanese publisher (and House of Sonic) Sega Sammy posted a ¥10.5 billion (approx. US $96 million) net loss for the first quarter of Fiscal 2009 – that's double the losses from a year earlier -- and sales of ¥74.6b, a 22% decline. Despite all this, the publisher managed to beat expectations and subsequently shares were up 13% to ¥1,201 per share, the sharpest increase since its listing as a holding company on the Tokyo Stock Exchange in October 2004, according to Bloomberg.

The pachinko and arcade divisions, as well as the global and Japanese economy, were cited as reasons for the losses. Particularly, the pachinko business saw around US$40 million in losses. The games division increased sales to ¥30.5 billion, reducing the operating loss to ¥4.12b. Overall unit sales were around 6.89 million (3.16m in US, 2.89m in Europe and 830k in Japan), with Mario and Sonic at the Olympics noted as having so far shipped 7 million units worldwide.

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