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Nielsen VideoScan High-Def market share for week ending August 3rd, 2008

Ben Drawbaugh

Both DVD and Blu-ray are up on this week's Nielsen VideoScan charts courtesy of our friends at Home Media Magazine. The interesting thing this week is that Blu-ray managed a 10 percent share against the top 20 DVDs, but the two biggest titles on both formats Blu-ray didn't fair as well. The comedy Harold & Kumar was number one on the DVD charts, but the HD version only managed to steal about 7 percent away from DVD. Meanwhile the latest Stargate, was easily the number one title on Blu-ray -- and was barely surpassed on DVD -- but the HD version still didn't manage 10% of the market. This of course means that a few catalog titles made up the difference for 'ol Blu, and most of that money went to Paramount. In fact four Paramount catalog titles made the Blu-ray top 20, including Top Gun which was at number six and our personal favorite, The Hunt for Red October at nine. No way can either format see another increase next week though, as the slate of titles was anything but impressive. But if you look much further in the future into October and beyond, we really can't wait to see how Blu-ray sells through this holiday season when the true market indicators are exposed.

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