Last week, iPhone app shop tap tap tap released preliminary sales data for its iPhone applications. The figures were interesting (and impressive), but at the time, only seven days of data was available. As Steve Jobs told the Wall Street Journal on Monday, the App Store's first month generated about $30 million US in sales, and I was interested in how that would translate on a micro level. Yesterday, tap tap tap's John Casasanta posted its full July sales totals (save a few territories, which will likely have little effect on the final tally), allowing us to do just that.
As with the data released last week, the numbers are extremely impressive. Apple's reporting process calculated sales from June 29, 2008 through August 2, 2008. However, as John notes, because the App Store didn't launch until July 10, 2008, the sales data is actually for 24 days.
For tap tap tap's two applications, this is the breakdown:
Where to Go (App Store link) sold 24,094 copies at $2.99 a copy in 24 days.
Tipulator (App Store link) sold 3,168 copies at $.99 a copy in 24 days.
After Apple's 30% cut, tap tap tap's net revenue was $52,815 US for 24 days. Wow. That averages to just about $2200 US a day.
Read on for more analysis.