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UK's Advertising Standards Authority yanks iPhone ad for being misleading

Nilay Patel
08.27.08
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Apple's iPhone 3G ads paint a pretty cheery picture of the device in action, but just as many of you have noted, the omission of Flash and Java means there's a big difference between what the "the real internet" and what's on the iPhone -- enough so that the UK's Advertising Standards Authority has pulled one of Apple's latest ads from the airwaves because it claims "all the parts of the internet are on the iPhone." At least two people complained to the ASA that the ad was misleading because sites that use Flash and Java don't work on the iPhone, and the board agreed, saying that "We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone" because "viewers were likely to expect to be able to see all the content on a web site normally accessible through a PC rather than just having the ability to reach the website." If we had to guess, we'd say this decision is more likely to prompt Apple to be more careful with its ads in the future rather than ever bring Flash or Java to the iPhone, but you know Adobe is feeling pretty smug right about now. Check the ad after the break.

[Thanks to everyone who sent this in]



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