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Sony launches "Designed for Walkman" program -- accessory manufacturers point, laugh


Sony Corp just announced its new "Designed for Walkman" accessory program in a bid to boost third-party accessory development. Under the terms, any vendor that signs up gets full access to the specs for Sony's proprietary WM-PORT terminal... about 3.5 years too late. In return, licensees can prominently display this fancy, "Designed for Walkman" logo on their packaging and products as they grab for a slice of the meager accessory revenues made possible by the 4th place MP3 manufacturer owning just 2% market share. Hot Sony, hot.

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