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Viacom, Paramount, Lionsgate and MGM channel being shopped as digital-basic service

Steven Kim

Although Viacom, Paramount, Lionsgate and MGM pitched in together to form a premium movie channel a while back, the group is now trying to secure itself a place more towards the digital-basic service level to the hefty tune of $1 - $2 per subscriber, per month. Even with market exclusivity and considerable studio marketing muscle on the table, though, we doubt there will be much traction among MSOs at this price point; and honestly, we'd hate to see the content chopped up with ads, um, ad nauseum. Worst of all, though, is that we imagine HD could be one of the first items to get the axe if this service is a digital-basic offering. Don't get us wrong -- we're not looking to spend more money every month -- but we are willing to pay for a quality experience.

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