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Atari outlines more of its extreme makeover


Atari's reinvention continues as CEO David Gardner and President Phil Harrison delve into the company's strategy to fully embrace an online business model. Speaking to Develop, the pair expresses the company's necessary geographic expansion outside of France (home of Atari parent, Infogrames), which we're starting to see in the establishment of a UK studio and the hiring of SingStar guru Paulina Bozek.

Atari also plans to produce a variety of games for PSN, iTunes, Facebook, Xbox Live Arcade, and to stay, as Harrison puts it, "broadly online distribution agnostic." Gardner quips that he has no programming skills and Harrison says he's not a good graphic artist, so they expect to hire more top talent who believe the future of the industry lies online.

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