NPD's new study, Girl Power: Understanding This Important Consumer Segment
, finds that girls between 2 and 14 years old are increasingly
spending their time gaming. The gaming disease
apparently strikes between ages 6 and 8 and finally metastasizes in the brain between 9 and 12, when girls begin "migrating to computer and video games, especially virtual world online games."NPD
's industry analyst, Anita Frazier, says that 50% of girls between 2 and 14 years old still play with "traditional" items like "dolls, plush, and arts & crafts" in this digital age. She notes that the growth in use of social networking and virtual world sites by women should be recognized by manufacturers who, you know, want money from the ladies.