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AT&T reorganizes, Ralph De La Vega now in charge of consumer services

Nilay Patel

The internals of AT&T's org chart aren't really hot news, but the company just reshuffled all its consumer services into a new division headed by Ralph De La Vega, who used to head up AT&T Wireless. Ralph now also oversees internet, TV and landline phones in addition to wireless, so he's got a bunch more on his plate -- the goal is be more aggressive bundling up more quadruple-play packages, which hopefully means lower pricing. We'll see -- we've heard these promises before.

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